為更好地貫徹落實(shí)中共廣東省委關(guān)于實(shí)施“百縣千鎮(zhèn)萬(wàn)村高質(zhì)量發(fā)展工程”促進(jìn)城鄉(xiāng)區(qū)域協(xié)調(diào)發(fā)展的決定，展示中國(guó)特色社會(huì)主義先行示范區(qū)的城區(qū)示范性、樹(shù)立新時(shí)代新城區(qū)公共形象和全面提升光明區(qū)城市品牌美譽(yù)度，提升紅星社區(qū)吸引力與認(rèn)可度，深圳市玉塘紅星股份合作公司聯(lián)合深圳市平面設(shè)計(jì)協(xié)會(huì)（SGDA）公開(kāi)征集深圳市光明區(qū)玉塘街道紅星社區(qū)文化標(biāo)識(shí)IP形象設(shè)計(jì)，將紅星區(qū)位優(yōu)勢(shì)、產(chǎn)業(yè)優(yōu)勢(shì)、人才優(yōu)勢(shì)、人文優(yōu)勢(shì)、生態(tài)優(yōu)勢(shì)協(xié)同推進(jìn)，推動(dòng)紅星社區(qū)從干凈整潔向美麗宜居蝶變，為轄區(qū)居民和企業(yè)打造宜居宜業(yè)的新紅星。
  我們誠(chéng)邀全國(guó)各地的設(shè)計(jì)精英，以匠心獨(dú)運(yùn)的創(chuàng)意，為紅星社區(qū)量身定制一張通往未來(lái)的視覺(jué)名片，這不僅是一次社區(qū)蛻變的視覺(jué)見(jiàn)證，更是標(biāo)榜城市煥新與社群構(gòu)建的標(biāo)桿。
  Shenzhen Yutang Hongxing Joint Stock Cooperative Company,in collaboration with Shenzhen Graphic Design Association(SGDA),is openly calling for cultural logo IP design for Hongxing Community,Yutang Subdistrict,Guangming District,Shenzhen.The initiative is launched to better implement the decision of Guangdong Provincial CPC Committee on promoting coordinated urban and rural development through the“High-Quality Development Project for Counties,Towns,and Villages,”and to showcase the exemplary urban area of the Socialist Pilot Demonstration Zone with Chinese characteristics,establish a new public image for the new urban area in the new era,and comprehensively enhance the brand reputation of Guangming District.The open call aims to leverage the area’s locational,industrial,talent,cultural,and ecological advantages to transform Hongxing Community from clean and tidy to beautiful and livable,creating a new,desirable place for residents and businesses.
  We cordially invite design elites nationwide to craft a visually unique representation for the future of Hongxing Community.This is not just a visual testament to the community’s transformation,but also a benchmark for urban renewal and community building.
  紅星社區(qū)位于光明區(qū)西南部，玉塘街道轄區(qū)內(nèi)，西、南緊臨寶安區(qū)，東連光明科學(xué)城。紅星社區(qū)原稱麻布村，村民皆姓周，屬客家人。村莊起名源于周氏先祖于河邊山坡種麻，長(zhǎng)勢(shì)旺盛。在抗日戰(zhàn)爭(zhēng)時(shí)期，麻布村為東江縱隊(duì)活動(dòng)區(qū)域。麻布村犧牲的英烈為革命做出了不可磨滅的貢獻(xiàn)。
  Hongxing Community is located in the southwestern part of Guangming District,within the jurisdiction of Yutang Subdistrict.It borders Bao’an District to the west and south and connects to Guangming Science City in the east.Originally named Mabu(hemp cloth in Chinese)Village,the community’s residents all share the surname Zhou and belong to Hakka people.The village was named after the Zhou ancestors who cultivated hemp on the riverside slopes,where it thrived.During the War of Resistance Against Japanese Aggression,Mabu Village served as an activity area for the Dongjiang Column.The martyrs of Mabu Village made indelible contributions to the revolution.
  得益于改革開(kāi)放的政策紅利，依靠紅星人骨子里的勤勞、堅(jiān)韌，再加上吃苦耐勞、艱苦奮斗、努力拼搏的客家人精神指引和支撐，紅星社區(qū)實(shí)現(xiàn)跨越式發(fā)展。紅星社區(qū)不僅承載著悠久厚重的人文歷史，還充滿現(xiàn)代化家園氣息，是一片發(fā)展的熱土。
  地處光明南門(mén)戶，距軌道18號(hào)線、29號(hào)線規(guī)劃站點(diǎn)圳塘站約1.5公里；15分鐘生活圈內(nèi)自然景觀資源豐富，山環(huán)水繞，生態(tài)本底良好。隨著“20+8”中玉塘先進(jìn)制造業(yè)園區(qū)、鳳凰先進(jìn)制造業(yè)園區(qū)的打造，未來(lái)紅星社區(qū)將成為片區(qū)后花園，提供生活配套服務(wù)。
  Hongxing Community has achieved remarkable development thanks to the policy benefits of reform and opening up,the inherent diligence and resilience of its people,combined with the Hakka spirit of hard work,perseverance,and determined effort.The community not only carries a rich and profound cultural history but also exudes the charm of a modern home,making it a thriving hub of progress.
  Located at the southern gateway of Guangming District,Hongxing Community is approximately 1.5 kilometers from the planned Zhentang Station of Metro Lines 18 and 29.Within a 15-minute living circle,the community is rich in natural scenic resources,surrounded by mountains and water with a well-preserved ecological environment.With the development of the“20+8”Yutang Advanced Manufacturing Park and Fenghuang Advanced Manufacturing Park,Hongxing Community will evolve into a serene retreat in the area,offering comprehensive living support services.
  紅星社區(qū)依托自身的區(qū)位條件、發(fā)展基礎(chǔ)和資源稟賦的突出優(yōu)勢(shì)，在新機(jī)遇、新態(tài)勢(shì)下，進(jìn)一步落實(shí)“百千萬(wàn)工程”樣板社區(qū)的工作部署。本次征集活動(dòng)旨在整合紅星社區(qū)文化資源，傳遞紅星社區(qū)文化魅力及特有文化價(jià)值，通過(guò)面向社會(huì)公開(kāi)征集設(shè)計(jì)方案、專家評(píng)審、公眾開(kāi)放咨詢等標(biāo)準(zhǔn)化、專業(yè)化流程，打造富有辨識(shí)度的玉塘街道紅星社區(qū)文化標(biāo)識(shí)IP形象設(shè)計(jì)，讓紅星社區(qū)從“千城一面”的傳統(tǒng)城市形象中脫穎而出。
  Relying on its advantageous location,strong development foundation,and abundant resources,Hongxing Community is further implementing the“High-Quality Development Project for Counties,Towns,and Villages”as a model community amidst new opportunities and trends.This collection activity aims to integrate Hongxing Community’s cultural resources and convey its unique cultural charm and value.By soliciting design proposals from the public,conducting expert reviews,and holding public consultations through standardized and professional processes,we aim to create a distinctive cultural identity IP image design for Hongxing Community,Yutang Subdistrict.This effort will help the community distinguish itself from the traditional uniformity found in urban design.
  光明區(qū)玉塘街道紅星社區(qū)文化標(biāo)識(shí)設(shè)計(jì)公開(kāi)征集活動(dòng)
  Open Call for Cultural Identity Design of Hongxing Community,Yutang Subdistrict,Guangming District
  本次征集活動(dòng)面向全社會(huì)設(shè)計(jì)愛(ài)好者，鼓勵(lì)個(gè)人、各大院校及設(shè)計(jì)機(jī)構(gòu)等積極參與。
  This call is open to design enthusiasts from all sectors of society,and encourages active participation of individuals,universities,and design institutions.
  ①投稿作品創(chuàng)作手法不限，包括但不限于平面類或3D類（如為手繪稿件，請(qǐng)掃描后上傳），需為其繪制三視圖(包括但不限于：正面、側(cè)面、背面)，提交作品均為電子稿件形式，格式為JPG、TIF、MP4、Avi等，300dpi以上，作品大小應(yīng)大于3M，小于200M，提交作品尺寸為420mm*297mm；作品圖片上任何地方不得出現(xiàn)任何作者或參與機(jī)構(gòu)的相關(guān)信息。
  ②IP形象設(shè)計(jì)參展作品需提交黑白稿和彩色設(shè)計(jì)稿件，IP形象設(shè)計(jì)基礎(chǔ)提交要素包括：標(biāo)準(zhǔn)字、標(biāo)準(zhǔn)色、輔助圖形、標(biāo)準(zhǔn)組合等基本形象要素；應(yīng)用延展包括：辦公區(qū)域、周邊環(huán)境、廣告宣傳、公共關(guān)系、線上線下不同媒介推廣應(yīng)用等。
  ③IP形象設(shè)計(jì)需附上創(chuàng)作思路、設(shè)計(jì)理念、內(nèi)涵注釋等說(shuō)明，200字以內(nèi)；并按投稿要求填寫(xiě)的《報(bào)名表》及《投稿承諾函》（文末點(diǎn)擊閱讀原文獲取），以郵件方式一并發(fā)送至組委會(huì)官方郵箱：SZ_GMHX2024 163.com。
  ④電子郵件標(biāo)題格式規(guī)范為：“光明區(qū)玉塘街道紅星社區(qū)文化標(biāo)識(shí)設(shè)計(jì)公開(kāi)征集活動(dòng)+作者姓名”；在郵件中注明作者姓名、詳細(xì)通訊地址和聯(lián)系電話等信息，以公司或機(jī)構(gòu)的形式請(qǐng)另外附上公司名稱、公司簡(jiǎn)介、聯(lián)系人等信息。
  ⑤任何于截止時(shí)間之后送達(dá)作品者，無(wú)論何種原因，均不具備應(yīng)征資格。
  ⑥終評(píng)獲獎(jiǎng)作品一經(jīng)錄用，可以與使用方繼續(xù)達(dá)成延展設(shè)計(jì)合作意向，協(xié)助完成光明區(qū)玉塘街道紅星社區(qū)文化標(biāo)識(shí)IP形象設(shè)計(jì)標(biāo)準(zhǔn)規(guī)范手冊(cè)。
  *注：主辦方將安排項(xiàng)目地現(xiàn)場(chǎng)踏勘時(shí)間與講解，投稿者根據(jù)需求在規(guī)定時(shí)間到指定項(xiàng)目地點(diǎn)踏勘。
  ①There are no restrictions on the creative techniques of the submitted works,including but not limited to graphic or 3D designs(for hand-drawn pieces,please scan before uploading).Each submission must include three-view drawings(including but not limited to:front,side,and back).Submissions must be in electronic format,such as JPG,TIF,MP4,or Avi,with a resolution of over 300dpi.Artwork sizes should be larger than 3MB and smaller than 200MB,with dimensions set at 420mm*297mm.No identifying information about the author or participating organization should appear anywhere on the work image.
  ②IP image designs for the exhibition must include both black-and-white and color design drafts.The basic elements of IP image design include standard fonts,colors,auxiliary graphics,and standard combinations.Extended applications should encompass various aspects such as office areas,surrounding environments,advertising and promotion,public relations,as well as the promotion and application across different online and offline media.
  ③IP image designs should be accompanied by descriptions of creative ideas,design concepts,and connotative annotations,within 200 words.Additionally,complete“Registration Form”and“Submission Commitment Letter”(available by clicking“Read the Original”at the end of this article)as per the submission requirements and send to the official committee email address:SZ_GMHX2024 163.com.
  ④The email subject should be formatted as:“Open Call for Cultural Identity Design of Hongxing Community,Yutang Subdistrict,Guangming District+Author’s Name”.Please include the author’s name,detailed correspondence address,and contact phone number in the email.For submissions from companies or institutions,please provide additional information such as company name,brief introduction,and contact person.
  ⑤Submissions received after the deadline will not be considered,regardless of the reason.
  ⑥Award-winning submissions from the final evaluation stage may collaborate further with the client to extend the design concept,assisting in the completion of the standard specification manual for the cultural identity IP image design of Hongxing Community,Yutang Subdistrict,Guangming District.
  *Note:The organizers will arrange on-site visits and explanations of the project location.Submitters should visit the designated project site at the specified time as per the requirements.
  活動(dòng)免費(fèi)掃碼報(bào)名
  Free of charge Scan to register
  截止時(shí)間Deadline
  2024年8月31日（北京時(shí)間）
  August 31,2024(Time in Beijing)
  （*此截止時(shí)間為郵件送達(dá)時(shí)間，逾期將不具備應(yīng)征資格。）
  (*This is the deadline for email delivery.
  Late submissions will not be considered.)
  ①人文性
  文化標(biāo)識(shí)設(shè)計(jì)準(zhǔn)確展現(xiàn)光明區(qū)玉塘街道紅星社區(qū)的歷史文化、民俗風(fēng)情、宜居宜業(yè)特質(zhì)。
  ②藝術(shù)性
  文化標(biāo)識(shí)設(shè)計(jì)具備獨(dú)特的形象表現(xiàn)力和藝術(shù)感染力，擁有社會(huì)吸引力。
  ③可行性
  文化標(biāo)識(shí)設(shè)計(jì)具有實(shí)際應(yīng)用價(jià)值，便于延展開(kāi)發(fā)及宣傳推廣。
  *特別說(shuō)明：獲獎(jiǎng)作品一經(jīng)錄用，需提供3D場(chǎng)景運(yùn)用效果圖(不同動(dòng)作、不同場(chǎng)景至少2個(gè)),并配合主辦方完成后續(xù)延展設(shè)計(jì)的制作(如有超出原設(shè)計(jì)范圍，費(fèi)用另計(jì))。
  ①Cultural Significance
  The cultural identity design accurately portrays the historical culture,folk customs,and livable and business-friendly characteristics of Hongxing Community,Yutang Subdistrict,Guangming District.
  ②Artistic Quality
  The cultural identity design exhibits unique visual expression and artistic appeal,attracting social attention.
  ③Practicality
  The cultural identity design demonstrates practical application value,facilitating extension development and promotional campaigns.
  *Special Note:Award-winning submissions,upon acceptance,must provide 3D scene application renderings(at least 2 different actions and scenarios)and collaborate with the organizers for subsequent extension designs(additional costs may apply for scope beyond the original design).
  一等獎(jiǎng)（1名）
  獎(jiǎng)金￥100000元+獲獎(jiǎng)證書(shū)
  二等獎(jiǎng)（1名）
  獎(jiǎng)金￥80000元+獲獎(jiǎng)證書(shū)
  三等獎(jiǎng)（1名）
  獎(jiǎng)金￥60000元+獲獎(jiǎng)證書(shū)
  入圍獎(jiǎng)（3名）
  分別獲獎(jiǎng)金￥5000元+獲獎(jiǎng)證書(shū)
  人氣獎(jiǎng)（1名）
  獎(jiǎng)金￥10000元+獲獎(jiǎng)證書(shū)
  *注：以上獎(jiǎng)金均指稅前金額。參加者應(yīng)自行按照相關(guān)國(guó)家（包括但不限于中華人民共和國(guó)）及相關(guān)地區(qū)的法律規(guī)定納稅。
  First Prize(1 winner)
  RMB 100,000+Certificate
  Second Prize(1 winner)
  RMB 80,000+Certificate
  Third Prize(1 winner)
  RMB 60,000+Certificate
  Finalist Prizes(3 winners)
  RMB 5,000 each+Certificate
  Popularity Award(1 winner)
  RMB 10,000+Certificate
  *Note:The above amounts are pre-tax.Participants must pay taxes according to the laws and regulations of their respective countries(including but not limited to the People’s Republic of China)and provide tax payment certificates.
  主辦單位：深圳市玉塘紅星股份合作公司
  承辦單位：深圳市平面設(shè)計(jì)協(xié)會(huì)（SGDA）
  支持媒體：深圳特區(qū)報(bào)/晶報(bào)/深圳商報(bào)/深圳晚報(bào)/古田路9號(hào)/站酷ZCOOL/Hiiibrand(嗨!品牌)/設(shè)計(jì)驅(qū)動(dòng)DND/Hi新視界
  Sponsor:Shenzhen Yutang Hongxing Joint Stock Cooperative Company
  Organizer:Shenzhen Graphic Design Association(SGDA)
  Supported Media:Shenzhen Special Zone Daily,Daily Sunshine,Shenzhen Economic Daily,Shenzhen Evening News,gtn9,ZCOOL,Hiiibrand,Design Drive DND,Hi Design
  1.投稿者須是投稿作品的原創(chuàng)者及合法擁有者，并未進(jìn)行過(guò)任何公開(kāi)發(fā)布，未參與過(guò)其他賽事，也未授權(quán)給其他任何個(gè)人或機(jī)構(gòu)使用。評(píng)審委員會(huì)對(duì)涉嫌抄襲的作品有權(quán)不予采納；凡涉嫌抄襲或涉及知識(shí)產(chǎn)權(quán)問(wèn)題的作品，若為獲獎(jiǎng)作品，將收回已頒發(fā)的獎(jiǎng)項(xiàng)及獎(jiǎng)金并公告，由此引發(fā)的糾紛，其法律和民事責(zé)任均由應(yīng)征者承擔(dān)。
  2.投稿作品知識(shí)產(chǎn)權(quán)歸屬：
  （1）投稿者同意按照設(shè)計(jì)公開(kāi)征集活動(dòng)組委會(huì)要求呈交投稿作品參與評(píng)比，同意組委會(huì)對(duì)投稿作品進(jìn)行公開(kāi)發(fā)布、媒體宣傳推廣等非商業(yè)用途使用。
  （2）投稿者同意獲獎(jiǎng)作品的完整著作權(quán)自獲獎(jiǎng)之日起自動(dòng)無(wú)償轉(zhuǎn)讓至深圳市玉塘紅星股份合作公司所有，投稿者/作者需協(xié)助簽注《著作權(quán)轉(zhuǎn)讓協(xié)議》并辦理相關(guān)手續(xù)。投稿者/作者保留對(duì)其作品的署名權(quán)。深圳市玉塘紅星股份合作公司有權(quán)對(duì)獲獎(jiǎng)投稿作品進(jìn)行二次創(chuàng)作，投稿者應(yīng)當(dāng)予以配合。
  3.投稿作品一經(jīng)發(fā)出，即視為投稿者已知曉并接受本次設(shè)計(jì)公開(kāi)征集活動(dòng)規(guī)則。在公開(kāi)征集結(jié)果公布前，作者本人不得擅自自行發(fā)布或發(fā)表應(yīng)征作品。作者提交作品時(shí)一并提交附件，如未能如實(shí)填寫(xiě)或簽署附件，主辦方有權(quán)拒絕接受作品的提交。
  1.Contributors must be the original creators and lawful owners of the submitted works,which have not been publicly released,participated in other competitions,or authorized for use by any other individuals or organizations.The judging committee reserves the right to reject any works suspected of plagiarism.In cases where plagiarism or intellectual property issues are involved and identified in award-winning works,the awards and prizes already issued will be revoked and publicly announced.The legal and civil liabilities arising from any disputes will be borne by the participants.
  2.Intellectual Property Ownership of Submitted Works:
  (1)Contributors agree to submit their works for evaluation and competition as required by the organizing committee of the open call for design.Contributors also consent to the committee’s non-commercial use of the submitted works for public release,media promotion etc.
  (2)Contributors agree that the full copyright of the award-winning works will be automatically transferred free of charge to Shenzhen Yutang Hongxing Joint Stock Cooperative Company from the date of the award.Contributors/authors are required to assist in signing the“Copyright Transfer Agreement”and completing related procedures.Contributors/authors retain the right to attribution of their works.Shenzhen Yutang Hongxing Joint Stock Cooperative Company has the right to create derivative works based on the award-winning submissions,and contributors are expected to cooperate accordingly.
  3.By submitting their works,contributors are deemed to have understood and accepted the rules of this design public solicitation.Prior to the announcement of the results,authors are not permitted to independently publish or present their submissions.Authors must submit the accompanying documents together with their works,and failure to accurately complete or sign the attachments may result in the organizers rejecting the submission of works.
  有意參加征集活動(dòng)者
  請(qǐng)?jiān)敿?xì)閱讀投稿要求
  作品發(fā)送至組委會(huì)郵箱即可
  Intended participants,please carefully review the submission requirements.
  Submit your works to the committee’s email address.
  郵箱E-mail
  SZ_GMHX2024@163.com
  咨詢電話TEL
  +86-0755-88606391（陳女士）
  本次設(shè)計(jì)公開(kāi)征集活動(dòng)最終解釋權(quán)歸
  深圳市玉塘紅星股份合作公司
  Shenzhen Yutang Hongxing Joint Stock Cooperative Company reserves the final interpretation right of this open call for design.
  關(guān)于SGDA
  深圳市平面設(shè)計(jì)協(xié)會(huì)(SGDA)成立于1995年，是國(guó)內(nèi)首個(gè)非牟利的平面設(shè)計(jì)專業(yè)組織，旨在展現(xiàn)杰出的設(shè)計(jì)成就、鼓勵(lì)和促進(jìn)專業(yè)創(chuàng)作和探索的學(xué)術(shù)精神，推動(dòng)社會(huì)對(duì)設(shè)計(jì)的關(guān)注和平面設(shè)計(jì)發(fā)展。促進(jìn)協(xié)會(huì)和國(guó)際專業(yè)機(jī)構(gòu)的學(xué)術(shù)交流。協(xié)會(huì)尊重每一位會(huì)員的同時(shí)讓會(huì)員分享協(xié)會(huì)的榮耀、并努力成為觀念開(kāi)放和領(lǐng)先的學(xué)術(shù)研究者和專業(yè)實(shí)踐者。
  SGDA秘書(shū)處
  電話Tel｜0755-8860 6391
  郵件E-mail｜info@sgda.cc

  官網(wǎng)Web｜www.sgda.cc

https://mp.weixin.qq.com/s/v4KzwdSz6R8Fn0-Hm-QY0A