為提升形象，打造專屬IP，塑造具有全球辨識度的標(biāo)識形象體系，國家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院（NICID）現(xiàn)面向全球征集LOGO標(biāo)志。

In order to upgrade the public image, create an exclusive intellectual property, and shape a globally recognizable visual identity system, National institute of ceramic industry design(NICID) opens call for the LOGO design globally now.

01.

研究院介紹

NICID Introduction

國家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院是工業(yè)和信息化部公布的首批國家工業(yè)設(shè)計(jì)研究院，是全國唯一一家陶瓷行業(yè)的工業(yè)設(shè)計(jì)研究院。

研究院以立足世界陶瓷之都?福建德化、服務(wù)全國為目標(biāo)，實(shí)現(xiàn)日用陶瓷、建筑陶瓷、衛(wèi)生陶瓷、藝術(shù)陶瓷、特種陶瓷等陶瓷產(chǎn)業(yè)全面覆蓋，布局以日用陶瓷為主導(dǎo)，藝術(shù)陶瓷為特色，建筑衛(wèi)生陶瓷、茶具、高技術(shù)特種陶瓷等為延伸的“1+1+X”陶瓷行業(yè)設(shè)計(jì)創(chuàng)新體系。2021年4月，研究院聯(lián)合國家日用及建筑陶瓷工程技術(shù)中心設(shè)立景德鎮(zhèn)分院，進(jìn)一步拓展藝術(shù)陶瓷、特種陶瓷領(lǐng)域。

National institute of ceramic industry design is the first batch of national industrial design research institutes announced by Ministry of Industry and Information Technology of the People's Republic China(MIIT), and is the only industrial design research institute in the ceramic industry in China.

The institute aims to establish a foothold in Dehua,Fujian and serve China, and achieve full coverage of the ceramic industry including daily-use ceramics, architectural ceramics, sanitary ceramics, artistic ceramics, and special ceramics.The layout of NICID is dominated by daily-use ceramics, featuring artistic ceramics, and an extension of the "1+1+X" ceramic industry design innovation system for architectural sanitary ceramics, tea sets, and high-tech special ceramics. In April 2021, NICID and National daily and architectural ceramics Engineering Research Center build branch office in Jingdezhen city to further expand the field of artistic ceramics and special ceramics.

02.

獎勵&獎金

Awards&Bonus

?大獎（1名）?

獎金￥20,000+NICID特邀視覺設(shè)計(jì)師

 (*主辦方將優(yōu)先采用為國家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院LOGO形象標(biāo)志。獲獎設(shè)計(jì)師將成為國家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院的特邀視覺設(shè)計(jì)師，參與整體品牌形象設(shè)計(jì)。)

注：以上獎金均為稅前金額，獲獎?wù)邞?yīng)自行按照相關(guān)國家（包括但不限于中華人民共和國）及相關(guān)地區(qū)的法律規(guī)定納稅。

?優(yōu)秀獎（5名）?

哲選極泡茶具/柿柿如意茶具套裝

 (注：由獲獎設(shè)計(jì)師挑選其中一套，主辦方承擔(dān)郵寄費(fèi)用。)

1 Grand Prize Winner：Bonus ￥20,000 + Signed designer of iden.cn

(*The organized will give priority to adopting as logo of NICID. Winner will become specially invited visual designer of NICID and will participate in brand image design.)

Note：The above bonuses are all pre-tax amounts. Winner shall pay taxes in accordance with the laws of the relevant countries [including but not limited to the People’s Republic of China] and related regions.

5 Outstanding Winners：ZESEE teaset

Note：The above set is selected by the award-winning designer, and the organizer bears the mailing cost.

03.

征集時(shí)間

Solicit Time

截止時(shí)間?

2021年12月12日（北京時(shí)間）

(*此截止時(shí)間為通過參與平臺成功上傳作品的時(shí)間，逾期將不具備參與資格。)

Deadline: December 12, 2021 (Beijing time)?

(*This deadline is the time for submission of design, overdue will not be eligible for application.)

04.

征集對象

Solicit Object

面向全球設(shè)計(jì)師、設(shè)計(jì)團(tuán)體、設(shè)計(jì)機(jī)構(gòu)、設(shè)計(jì)院校師生，所有對藝術(shù)、設(shè)計(jì)、創(chuàng)意熱愛，支持本次全球征集活動的個(gè)人、團(tuán)隊(duì)和機(jī)構(gòu)均可參加。

Global designers, designer groups, design institutions, teachers and students at design schools and academies, as well as individuals, teams and institutions that love art, design and creativity are eligible to submit logo designs.

05.

征集要求

Requirements

1. 標(biāo)識性：設(shè)計(jì)主題鮮明，以字母“NICID”設(shè)計(jì)作為核心， 立足研究院的性質(zhì)、定位，充分結(jié)合研究院發(fā)展方向、產(chǎn)業(yè)、功能等特色，提出易于識別和傳播的全新LOGO設(shè)計(jì)方案。所有提交作品需包含完整中文名稱“國家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院”、英文名稱“National institute of ceramic industry design”與LOGO的基本組合方式。(注：① 鼓勵設(shè)計(jì)師對字母進(jìn)行創(chuàng)意設(shè)計(jì)，切勿直接使用某種英文字體，支持在字體的基礎(chǔ)上修改與創(chuàng)意設(shè)計(jì)。② LOGO右上角可添加"china"標(biāo)識，不添加無影響。) 

2. 藝術(shù)性：設(shè)計(jì)簡潔流暢、積極向上，富有科技感、動感和未來感，具有現(xiàn)代設(shè)計(jì)理念和視覺沖擊力。

3. 實(shí)用性：場景化應(yīng)用設(shè)計(jì)延展兼具充足的形象表現(xiàn)力和藝術(shù)感染力，適用于整體形象組合及多種應(yīng)用，如建筑外觀、展會展覽、路牌標(biāo)志、宣傳資料、數(shù)字媒體等其它衍生產(chǎn)品。

4. 原創(chuàng)性: 所有提交作品必須為提交者的原創(chuàng)作品，并對其應(yīng)征作品的版權(quán)與著作權(quán)承擔(dān)完整法律責(zé)任，涉嫌抄襲的作品有權(quán)不予采納。

1. Identity: design theme is distinctive, with the word "NICID" design as the core, based on the nature, positioning and characteristics of institute, and fully combining the development direction, industry, function and other characteristics of the research institute to propose a new LOGO design that is easy to identify and disseminate plan. All submitted works must include the basic combination of the complete Chinese name "國家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院", the English name "National institute of ceramic industry design" and the LOGO. (①Designers are encouraged to make creative designs for letters, and do not directly use certain English fonts, and support modification and creative design on the basis of fonts. ②Word "china" can be added in the upper right corner of logo. Of course, it doesn't maatter if you don't add it.) 

2. Artistic: Design is simple and smooth, beautiful and generous, cleverly conceived, positive, full of technological, dynamic and futuristic, with modern design concepts and visual impact.

3. Practicality: Scenario-based application design extension has both sufficient image expression and artistic appeal, and is suitable for overall image combination and multiple applications, such as architectural appearance, exhibitions, street signs, promotional materials, digital media and other derivative products.

4. Originality: All submitted works must be the original works of the submitter, and shall bear full legal responsibility for the copyright and copyright of the submitted works. The review committee has the right not to accept the works suspected of plagiarism.

06.

參賽方法

Entry Method

通過項(xiàng)目官方在線網(wǎng)站進(jìn)行投稿與溝通。

Contribute and communicate through the official online website of the project.

第一步：注冊/登錄賬號

Step1: Log/Sign in account.

第二步：點(diǎn)擊參賽

Step2: Click to enter.

第三步：上傳設(shè)計(jì)并提交

Step3: Upload design and submit.

第四步：與主辦方在線溝通修改細(xì)節(jié)

Step4: Communicate with organizer online to modify the details.

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有意參加征集活動者

請?jiān)敿?xì)閱讀參賽要求

作品在線投稿即可

The ones who design to participate in the activity

Please read the detailed requirements carefully

Just submit your design online

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更多項(xiàng)目背景資料，請參見官方平臺