5月25日，全球包裝設(shè)計(jì)獎(jiǎng)——Dieline Awards公布了其2021年度獲獎(jiǎng)名單。Dieline Awards致力于發(fā)掘全球消費(fèi)者產(chǎn)品包裝設(shè)計(jì)中的絕佳之作，并讓人們意識(shí)到潛藏在優(yōu)秀品牌包裝設(shè)計(jì)背后的巨大價(jià)值。
  今年為Dieline Awards舉辦的第12周年。組委會(huì)收到來(lái)自28個(gè)國(guó)家和地區(qū)的近1600份參賽作品，獎(jiǎng)項(xiàng)共經(jīng)過(guò)五個(gè)維度的評(píng)判，分別是創(chuàng)意性、適銷(xiāo)性、創(chuàng)新性、執(zhí)行力和包裝品牌化，并經(jīng)過(guò)了兩輪嚴(yán)格的評(píng)估。今年的Dieline Awards全場(chǎng)最佳獎(jiǎng)項(xiàng)仍然被食品飲料包裝摘得，獲獎(jiǎng)作品為漢堡王的Your Way,Way Better項(xiàng)目。
  總體而言，今年的獲獎(jiǎng)?wù)卟粌H提供了矚目的創(chuàng)新設(shè)計(jì)，而且致力于使用無(wú)塑料包裝材料和以人為本的設(shè)計(jì)，為包裝行業(yè)發(fā)展提供參照。
  我們從今年的獲獎(jiǎng)作品中選出了特別獎(jiǎng)項(xiàng)及其他食品飲料包裝作品。下面，讓我們一起欣賞獲獎(jiǎng)作品吧！
  01
  BEST OF SHOW全場(chǎng)最佳
  Your Way,Way Better
  客戶：BURGER KING
  設(shè)計(jì)機(jī)構(gòu)：JONES KNOWLES RITCHIE-美國(guó)
  02
  Editor's Ch oice編輯之選
  Planned Parenthood Birth Control Refill Delivery Program計(jì)劃生育補(bǔ)充裝項(xiàng)目設(shè)計(jì)機(jī)構(gòu)：WERNER DESIGN WERKS-美國(guó)
  03
  Studio of the Year年度工作室
  Jones Knowles Ritchie
  美國(guó)、英國(guó)和上海
  04
  Rebrand of the Year年度品牌重塑
  Your Way,Way Better客戶：BURGER KING
  設(shè)計(jì)機(jī)構(gòu)：JONES KNOWLES RITCHIE-美國(guó)
  05
  Plastic-Free Innovation of the Year年度無(wú)塑料創(chuàng)新
  The Preion Paper Pill Bottle
  設(shè)計(jì)機(jī)構(gòu)：SAATCHI&SAATCHI WELLNESS-美國(guó)
  06
  ADOBE SUSTAINABLE DESIGN OF THE YEAR年度可持續(xù)設(shè)計(jì)
  BEE LOOP honey potPENCIL AND LION-立陶宛
  07
  DESIGN FOR GOOD AWARD為美好設(shè)計(jì)獎(jiǎng)Change MakerMILK-新西蘭
  08
  NEENAH BEST USE OF PAPER AWARD尼納最佳紙張利用獎(jiǎng)
  SAGA Grand Gin(ESTATE LABEL®)PAPRIKA-美國(guó)
  09
  MANTER BEST USE OF LABEL AWARD最佳標(biāo)簽使用獎(jiǎng)
  DESTIL?LATS ANTONIO NADAL
  SíMIL DESIGN-西班牙
  10
  DESIGNALYTICS DESIGN EFFECTIVENESS AWARD設(shè)計(jì)有效性獎(jiǎng)DARK HORSE WINE
  FORCEMAJEURE-美國(guó)
  11
  BEST BRAND IDENTITY SYSTEM最佳品牌識(shí)別系統(tǒng)
  UNITED SODAS OF AMERICACENTER-美國(guó)
  12
  BEST OF FOOD最佳食品
  NICE CREAM奈似雪糕WORK BY WORKS STUDIO-上海
  13
  BEST OF BEVERAGE最佳飲料
  UNITED SODAS OF AMERICACENTER-美國(guó)
  14
  Food-BREAD,CEREALS,PASTA面包、谷類(lèi)食品、意大利面
  一等獎(jiǎng)：RANA.SPAGHETTI AL NERO設(shè)計(jì)機(jī)構(gòu)：XPOM branding agency
  二等獎(jiǎng)：HOLOS
  設(shè)計(jì)機(jī)構(gòu)：Studio Wedge Inc.
  三等獎(jiǎng)：BRUNCH BAR
  設(shè)計(jì)機(jī)構(gòu)：Bader Rutter
  15
  Food-DAIRY OR DAIRY ALTERNATIVE PRODUCTS乳制品或乳制品替代品
  一等獎(jiǎng)：SWIRL
  設(shè)計(jì)機(jī)構(gòu)：Wedge Studio Inc.
  二等獎(jiǎng)：GOT ATTITUDE?NAVEIA'S OAT MILK WANTS TO WAKE A REVOLUTION
  設(shè)計(jì)機(jī)構(gòu)：Hardcuore
  三等獎(jiǎng)：WHAT FITS RIGHT IN YORGUS KYDS?
  設(shè)計(jì)機(jī)構(gòu)：Hardcuore
  16
  Food-SPICES,OILS,SAUCES香料、油、調(diào)味料
  一等獎(jiǎng)：FIALA
  設(shè)計(jì)機(jī)構(gòu)：Km Creative
  二等獎(jiǎng)：OMSOM
  設(shè)計(jì)機(jī)構(gòu)：Outline
  三等獎(jiǎng)：OSLO COLLECTIVE PACKAGING
  設(shè)計(jì)機(jī)構(gòu)：Pakhaus
  17
  Food-FRUITS AND VEGETABLES水果和蔬菜
  一等獎(jiǎng)：SWEET CORN IN THE DARK
  設(shè)計(jì)機(jī)構(gòu)：Grand Deluxe
  二等獎(jiǎng)：榴念你貓山王榴蓮
  設(shè)計(jì)機(jī)構(gòu)：左和右創(chuàng)意設(shè)計(jì)(深圳)有限公司
  三等獎(jiǎng)：WONKY,RESCUED VEG
  設(shè)計(jì)機(jī)構(gòu)：SNOW DONUTS
  18
  Food-FISH,MEAT,POULTRY&ALTERNATIVES魚(yú)、肉、家禽及替代品
  一等獎(jiǎng)：D?GNVILL BURGER MEAT PACKAGING
  設(shè)計(jì)機(jī)構(gòu)：Pakhaus
  二等獎(jiǎng)：GRAB IT
  設(shè)計(jì)機(jī)構(gòu)：Pearlfisher
  三等獎(jiǎng)：IMPOSSIBLE FOODS
  設(shè)計(jì)機(jī)構(gòu)：Impossible Foods&Creative Teams
  19
  Food-READY TO EAT,FAST FOOD,MEAL KITS即食食品、快餐、餐盒一等獎(jiǎng)：PACKAGING,YOUR WAY
  設(shè)計(jì)機(jī)構(gòu)：Jones Knowles Ritchie
  二等獎(jiǎng)：GRUVI SAMMONTAN
  設(shè)計(jì)機(jī)構(gòu)：Auge Design
  三等獎(jiǎng)：CHEF BOMBAY
  設(shè)計(jì)機(jī)構(gòu)：Concrete
  20
  Food-CONFECTIONARY,DESSERTS,AND SWEET SNACKS糖果、甜食和甜點(diǎn)
  一等獎(jiǎng)：GIGANTIC!
  設(shè)計(jì)機(jī)構(gòu)：Gander Inc.
  二等獎(jiǎng)：FLUFFED UP AND READY TO GO
  設(shè)計(jì)機(jī)構(gòu)：Jones Knowles Ritchie
  三等獎(jiǎng)：DENT FLIP PASTILLES
  設(shè)計(jì)機(jī)構(gòu)：Str?mme Throndsen Design
  21
  Food-SAVORY SNACKS美味小零食
  一等獎(jiǎng)：SMALL GIANTS–LITTLE CRITTERS,BIG MISSION
  設(shè)計(jì)機(jī)構(gòu)：Midday
  二等獎(jiǎng)：FLWRPWR!
  設(shè)計(jì)機(jī)構(gòu)：candybrophycreati
  三等獎(jiǎng)：ILIADA OLIVE SNACK BITES
  設(shè)計(jì)機(jī)構(gòu)：Mousegraphics
  22
  Food-LIMITED EDITION限量版
  一等獎(jiǎng)：CHáDE SAUDADE
  設(shè)計(jì)機(jī)構(gòu)：Grafikisto
  二等獎(jiǎng)：VOIELLO LA SCARAMANT
  設(shè)計(jì)機(jī)構(gòu)：Auge Design
  三等獎(jiǎng)：PASTA FELICETTI LIMITED EDITION
  設(shè)計(jì)機(jī)構(gòu)：Aldo Segat Studio
  23
  Food-CONCEPTUAL概念作品
  一等獎(jiǎng)：TAVOLA PASTA
  設(shè)計(jì)機(jī)構(gòu)：Stamp Works
  二等獎(jiǎng)：FREEZERS—PACKAGING FOR CONTEMPORARY RUSSIAN ICE CREAM
  設(shè)計(jì)機(jī)構(gòu)：Shuka Design
  三等獎(jiǎng)：MOTIVATIONAL ENERGY BARS WITH INSTAGRAM AR FILTER CAPABILITIES!
  設(shè)計(jì)機(jī)構(gòu)：Deeez.co
  24
  Food-LUXURY奢侈品
  一等獎(jiǎng)：QUORE GELATO
  設(shè)計(jì)機(jī)構(gòu)：JASTOR BRANDING
  二等獎(jiǎng)：BEE INSPIRED BY NATURE!
  設(shè)計(jì)機(jī)構(gòu)：Pirells Innovative
  三等獎(jiǎng)：QUALITY ALWAYS STARTS WITH A‘K’
  設(shè)計(jì)機(jī)構(gòu)：Taxi Studio
  25
  Food-PRIVATE LABEL自有品牌
  一等獎(jiǎng)：B’S BEES
  設(shè)計(jì)機(jī)構(gòu)：Studio Mean
  二等獎(jiǎng)：KOTIMAISTA PACKAGING REFORM
  設(shè)計(jì)機(jī)構(gòu)：BOND
  三等獎(jiǎng)：HARVEY NICHOLS SWEETIE-THE CONFECTIONERY RANGE
  設(shè)計(jì)機(jī)構(gòu)：Smith&Village
  26
  Beverage-WATER水
  一等獎(jiǎng)：C2 WATER NO LABEL
  設(shè)計(jì)機(jī)構(gòu)：Prompt Design
  二等獎(jiǎng)：STRANGELOVE WATERS
  設(shè)計(jì)機(jī)構(gòu)：Marx Design
  三等獎(jiǎng)：NATIVE SODA設(shè)計(jì)機(jī)構(gòu)：Native Soda
  27
  Beverage-SOFT DRINKS,JUICES軟飲料和果汁一等獎(jiǎng)：MILGRAD設(shè)計(jì)機(jī)構(gòu)：Depot branding agency
  二等獎(jiǎng)：POSTCARD FROM ORANGE FARMER設(shè)計(jì)機(jī)構(gòu)：Grand Deluxe
  三等獎(jiǎng)：ZERO CULTURE BEVERAGES CO.設(shè)計(jì)機(jī)構(gòu)：Zero Culture
  28
  Beverage-TEA AND COFFEE茶和咖啡一等獎(jiǎng)：DARK MATTER COFFEE CORE BRANDS REDESIGN設(shè)計(jì)機(jī)構(gòu)：Zimmer-Design
  二等獎(jiǎng)：ERTHA設(shè)計(jì)機(jī)構(gòu)：AG Design Agency
  三等獎(jiǎng)：DALI MIXED TEA設(shè)計(jì)機(jī)構(gòu)：Linshaobin Design Shenzhen
  29
  Beverage-FUNCTIONAL BEVERAGES功能性飲料一等獎(jiǎng)：ENGIE設(shè)計(jì)機(jī)構(gòu)：PG Brand Reforming
  二等獎(jiǎng)：SUNWINK設(shè)計(jì)機(jī)構(gòu)：Sunwink
  三等獎(jiǎng)：DROPLET SPARKLING ADAPTOGEN DRINKS
  設(shè)計(jì)機(jī)構(gòu)：Well Fed
  30
  Beverage-BEERS,CIDERS,HARD SELTZER&MALT啤酒、蘋(píng)果酒、氣泡酒和麥芽酒
  一等獎(jiǎng)：FUERSTWIACEK/BEER LABEL DESIGN
  設(shè)計(jì)機(jī)構(gòu)：Mireldy Design studio
  二等獎(jiǎng)：REAL PREMIUM SELTZER
  設(shè)計(jì)機(jī)構(gòu)：Karl Hebert/Gold Lunchbox
  三等獎(jiǎng)：AUSTIN BEERWORKS CROWLERS
  設(shè)計(jì)機(jī)構(gòu)：Helms Workshop
  31
  Beverage-LOW-ALCOHOL AND NO-ALCOHOL DRINKS低度酒和無(wú)酒精飲料一等獎(jiǎng)：ABROGATTO 18設(shè)計(jì)機(jī)構(gòu)：Alejandro Gavancho
  二等獎(jiǎng)：AMBIJUS設(shè)計(jì)機(jī)構(gòu)：Olss?nBarbieri
  三等獎(jiǎng)：SHAKE-IT MIXERS設(shè)計(jì)機(jī)構(gòu)：Olss?nBarbieri
  32
  Beverage-WINE&CHAMPAGNE紅酒和香檳
  一等獎(jiǎng)：DE NARIZ設(shè)計(jì)機(jī)構(gòu)：Maba
  二等獎(jiǎng)：CóDICE設(shè)計(jì)機(jī)構(gòu)：Maba
  三等獎(jiǎng)：91'設(shè)計(jì)機(jī)構(gòu)：DEZA
  33
  Beverage-CLEAR SPIRITS蒸餾酒
  一等獎(jiǎng)：OAX ORIGINAL設(shè)計(jì)機(jī)構(gòu)：Bardo Industries
  二等獎(jiǎng)：SAGA GRAND GIN設(shè)計(jì)機(jī)構(gòu)：Paprika
  三等獎(jiǎng)：知厚白酒
  設(shè)計(jì)機(jī)構(gòu)：深圳市凌云創(chuàng)意包裝設(shè)計(jì)有限公司
  34
  Beverage-DARK SPIRITS深色蒸餾酒
  一等獎(jiǎng)：TAYLOR&SMITH TASMANIAN SINGLE MALT WHISKY FIRST RELEASE
  設(shè)計(jì)機(jī)構(gòu)：Megan Perkins
  二等獎(jiǎng)：NIXTA LICOR DE ELOTE
  設(shè)計(jì)機(jī)構(gòu)：WeHolden
  三等獎(jiǎng)：ALEMBIQ:PRE-CRAFTED URBAN COCKTAILS
  設(shè)計(jì)機(jī)構(gòu)：Positivity Branding
  35
  Beverage-LIMITED EDITION BEVERAGE限量版飲料
  一等獎(jiǎng)：PEPSI X CHINA’S PEOPLE’S DAILY NEW MEDIA設(shè)計(jì)機(jī)構(gòu)：PepsiCo Design&Innovation
  二等獎(jiǎng)：MIRINDA UNEXPECTED COMBO SUMMER LTD設(shè)計(jì)機(jī)構(gòu)：PepsiCo Design&Innovation
  三等獎(jiǎng)：TEQUILA DON JULIO設(shè)計(jì)機(jī)構(gòu)：Anagrama
  36
  Beverage-PRIVATE LABEL自有品牌
  一等獎(jiǎng)：LOVER GIN設(shè)計(jì)機(jī)構(gòu)：Ben Galbraith Design
  二等獎(jiǎng)：SMITHY'S EASY DRINKING BEER設(shè)計(jì)機(jī)構(gòu)：Ben Galbraith Design
  三等獎(jiǎng)：HARVEY NICHOLS WINE AND SPARKLING WINE設(shè)計(jì)機(jī)構(gòu)：Smith&Village
  37
  Beverage-CONCEPTS概念作品
  一等獎(jiǎng)：SOL COFFEE設(shè)計(jì)機(jī)構(gòu)：Lilia Quinaud
  二等獎(jiǎng)：ORANGINA SPIRAL PEEL
  設(shè)計(jì)機(jī)構(gòu)：Yuko Takagi
  三等獎(jiǎng)：JUSTWATER
  設(shè)計(jì)機(jī)構(gòu)：Edgar Kirei
  38
  Beverage-LUXURY奢侈品
  一等獎(jiǎng)：知厚白酒
  設(shè)計(jì)：鄧雄波
  二等獎(jiǎng)：亦洲·雅
  設(shè)計(jì)機(jī)構(gòu)：深圳市凌云創(chuàng)意包裝設(shè)計(jì)有限公司
  三等獎(jiǎng)：OCARD
  設(shè)計(jì)機(jī)構(gòu)：Depot Branding Agency
  39
  TOBACCO&CANNABIS煙草和大麻
  一等獎(jiǎng)：FLORO設(shè)計(jì)機(jī)構(gòu)：Pavement
  二等獎(jiǎng)：INCREDIBLES設(shè)計(jì)機(jī)構(gòu)：Green Thumb Industries
  三等獎(jiǎng)：A GOLDEN STATE:ONE EIGHTH FLOWER PACKAGING AND CURATED GIFT SETS設(shè)計(jì)機(jī)構(gòu)：F?DA Studio
  40
  PROMOTIONAL促銷(xiāo)二等獎(jiǎng)：BRACOM MOONCAKE MAGIC GIFTBOX設(shè)計(jì)機(jī)構(gòu)：Bracom Agency
  41
  Sustainable-FOOD可持續(xù)食物一等獎(jiǎng)：PACKAGING FOR THE MANY PEOPLE設(shè)計(jì)機(jī)構(gòu)：BVD
  二等獎(jiǎng)：TAKEBACK設(shè)計(jì)機(jī)構(gòu)：Generous Minds
  三等獎(jiǎng)：SAMBAZON ACAI BOWL設(shè)計(jì)機(jī)構(gòu)：Fuseneo
  42
  Sustainable-BEVERAGE可持續(xù)飲料一等獎(jiǎng)：SODASTREAM PROFESSIONA設(shè)計(jì)機(jī)構(gòu)：PepsiCo Design&Innovation
  二等獎(jiǎng)：UNOCUP設(shè)計(jì)機(jī)構(gòu)：UNOCUP
  三等獎(jiǎng)：ABSOLUT PAPER設(shè)計(jì)機(jī)構(gòu)：Grow
  43
  Sustainable-LUXURY可持續(xù)奢侈品三等獎(jiǎng)：BENEDUCE VINEYARDS CLASSIC設(shè)計(jì)機(jī)構(gòu)：Work by Lule
  44
  Sustainable-CONCEPTUAL可持續(xù)概念作品三等獎(jiǎng)：?LOBOX SMART PACK SNACK設(shè)計(jì)機(jī)構(gòu)：Olkas Voron
  45
  FOOD BRAND IDENTITY SYSTEMS食品品牌識(shí)別系統(tǒng)
  一等獎(jiǎng)：SIMPLE GREATNESS
  設(shè)計(jì)機(jī)構(gòu)：Jones Knowles Ritchie
  二等獎(jiǎng)：COLINA
  設(shè)計(jì)機(jī)構(gòu)：Noance Studio
  三等獎(jiǎng)：CADBURY DAIRY MILK NEW BRAND IDENTITY
  設(shè)計(jì)機(jī)構(gòu)：Bulletproof
  46
  BEVERAGE BRAND IDENTITY SYSTEMS飲料品牌識(shí)別系統(tǒng)
  一等獎(jiǎng)：GUTA CAFE VIETNAM
  設(shè)計(jì)機(jī)構(gòu)：M—N Associates
  二等獎(jiǎng)：TECATE BRAND IDENTITY
  設(shè)計(jì)機(jī)構(gòu)：Elmwood New York
  三等獎(jiǎng)：TECATE BRAND IDENTITY
  設(shè)計(jì)機(jī)構(gòu)：Elmwood New York
  47
  STUDENT&CONCEPT BRAND IDENTITY學(xué)生&概念品牌識(shí)別系統(tǒng)
  二等獎(jiǎng)：A PIECE OF MUSE
  設(shè)計(jì)：Herin Hong
  48
  STUDENT-FOOD學(xué)生組-食品
  一等獎(jiǎng)：COLDER:PACKAGING FOR FROZEN FOOD
  設(shè)計(jì)：Maria Kazanova
  二等獎(jiǎng)：CHOCOTOP COLLECTABLE CHOCOLATE
  設(shè)計(jì)：Qing Yan
  三等獎(jiǎng)：OILPAINT
  設(shè)計(jì)：Dasha Danilycheva
  49
  STUDENT-DRINK學(xué)生組-飲料
  一等獎(jiǎng)：FILMPOWERS
  設(shè)計(jì)：Sandra Bononad Olmo
  二等獎(jiǎng)：BARON'S BLOOD KRELEN RUM
  設(shè)計(jì)：Ryan Boyes
  三等獎(jiǎng)：NINTENDO GAME BOY JUICE
  設(shè)計(jì)：Jocelyn(Ziying)Zhao
  ©來(lái)源：FBIF食品飲料創(chuàng)新

     作品詳見(jiàn)（復(fù)制以下鏈接進(jìn)瀏覽器查看）：

https://zhuanlan.zhihu.com/p/375722332