The design inspiration comes from the design school's initial letters “D” and “S”. The top is a number "2" lying down, which symbolizes that XJTLU is an international joint venture university founded by Xi’an Jiaotong University in China and the University of Liverpool in the United Kingdom. At the bottom is a number "3" lying upside down, which gives people a sense of stability, symbolizing the stable development of Design School.

In terms of colors, red represents China, blue represents Liverpool, and the combination of red and blue, purple, symbolizes XJTLU. In addition, blue represents broad mind, persistence, calmness, accuracy, and rationality, while red represents positivity, optimism, enthusiasm, sincerity, and courage, which are characteristics I believe design students should possess.

The design concept is the intergration and superposition of representative elements. 

For the public, the architectural symbol of XJTLU is Central Building, so the designer took the inspiration from the building. Then, the English word "Design" is embedded in the basic layout of Central Building.

In addition, the largest letters "S" and "I", which are also the Chinese Pinyin of "Si"(think). It is widely known that thinking is an indispensable part of design.

The logo as a whole gives people an exaggerated visual impact while retaining a cube, and creates a kind of asymmetrical feeling while preserving overall stability.

The designer uses square as the basic element, which is the most used element in Design School. It can be seen as the basic scale in planning and the combination of units in architecture.

In the first logo, squares are arranged into the shape of "D" and "S" which represent the abbreviation of the Design School. The design displays a certain three-dimensional effect, symbolizing architecture and planning exploring positive and negative space. 

In the second logo, the design is flatter. At the present stage, everyone is constantly selecting, extracting and reassembling the fragmented information around themselves in the process of learning. The design process is the same by rearranging different elements to make new representations. Based on this concept, the design rearranges the different fragments to form the shapes of "D" and "S" representing the Design School.