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2022紅點(diǎn)品牌與視覺(jué)傳達(dá)設(shè)計(jì)比賽開(kāi)始啦

瀏覽量：35843 次發(fā)布時(shí)間： 2022-03-17 截稿時(shí)間：2022-06-24

紅點(diǎn)獎(jiǎng)，源自德國(guó)，是世界上最有影響力的工業(yè)設(shè)計(jì)競(jìng)賽大獎(jiǎng)之一。1955年，歐洲最富聲望的著名設(shè)計(jì)協(xié)會(huì)(Design Zentrum Nordrhein Westfalen)在德國(guó)城市埃森(Essen)設(shè)立的紅點(diǎn)獎(jiǎng)，多年為無(wú)數(shù)企業(yè)頒發(fā)了享有盛譽(yù)的設(shè)計(jì)大獎(jiǎng)。

紅點(diǎn)傳達(dá)設(shè)計(jì)獎(jiǎng)是紅點(diǎn)獎(jiǎng)重要分支之一，其全稱為“紅點(diǎn)品牌與視覺(jué)傳達(dá)設(shè)計(jì)獎(jiǎng)”，主要收錄優(yōu)秀的視覺(jué)藝術(shù)設(shè)計(jì)作品，包括包裝設(shè)計(jì)、建筑設(shè)計(jì)、平面作品、UI設(shè)計(jì)等等，紅點(diǎn)品牌與傳達(dá)設(shè)計(jì)大獎(jiǎng)又分為「品牌」類(lèi)和「?jìng)鬟_(dá)設(shè)計(jì)」類(lèi)，「品牌」門(mén)類(lèi)含 37 個(gè)行業(yè)類(lèi)別，「?jìng)鬟_(dá)設(shè)計(jì)」門(mén)類(lèi)含 18個(gè)參賽組別。

它共有兩個(gè)獎(jiǎng)項(xiàng)等級(jí)，分別是紅點(diǎn)視覺(jué)傳達(dá)設(shè)計(jì)獎(jiǎng)至尊獎(jiǎng)和紅點(diǎn)視覺(jué)傳達(dá)設(shè)計(jì)獎(jiǎng)優(yōu)勝者。

Red Dot Award

Brands & Communication Design

Every year since 1993, international agencies, designers and companies have been invited to take part in the Red Dot Award: Brands & Communication Design. The Red Dot Jury assesses brands and communication design works.

In 2019, the Red Dot Award: Communication Design was renamed the Red Dot Award: Brands & Communication Design. This new direction gives brands a bigger platform in the competition for communication design, and the competition breaks down into the following two sections:

賽事類(lèi)別

品牌類(lèi)：汽車(chē)-嬰幼兒-衛(wèi)浴-美妝保養(yǎng)-建筑工程-化學(xué)產(chǎn)業(yè)-大宗商品-咨詢-文化機(jī)構(gòu)-電子-時(shí)尚與配飾-金融服務(wù)-食品飲料-家具-園藝-暖氣與空調(diào)-家用產(chǎn)品-珠寶-廚房-照明-媒體-醫(yī)療與保健-辦公室-線上服務(wù)-戶外-公營(yíng)部門(mén)-零售軟件-運(yùn)動(dòng)-餐具-技術(shù)-通訊-工具-旅游業(yè)-運(yùn)輸與移動(dòng)-鐘表Focus on brandsCompanies in the manufacturing and service industries can have their integrated brand presence assessed.Industry label for maximum visibilityIf a brand wins a distinction, it can advertise using a winner label that is customised to the respective industry in which the brand operates.

傳達(dá)類(lèi)：企業(yè)設(shè)計(jì)與識(shí)別-品牌-廣告-包裝設(shè)計(jì)-出版與印刷物-年度報(bào)告-字體與字型-插畫(huà)-海報(bào)-空間傳達(dá)設(shè)計(jì)-展位設(shè)計(jì)-零售空間-網(wǎng)站-應(yīng)用程序-界面與用戶體驗(yàn)-電影與動(dòng)畫(huà)-聲音設(shè)計(jì)-數(shù)字與解決方案

Communication DesignFocus on projects and campaigns

Designers, agencies and companies can choose from 18 communication design categories in which to enter their completed projects and campaigns.Distinctions for good design and creativity
Designers, agencies and companies can win the following distinctions for their completed projects and creative campaigns.

獎(jiǎng)項(xiàng)設(shè)置

紅點(diǎn)獎(jiǎng) - 紅點(diǎn)最佳 - 紅點(diǎn)至尊獎(jiǎng) -紅點(diǎn)新秀獎(jiǎng) - 紅點(diǎn)年度最佳品牌

紅點(diǎn)陪審團(tuán)“紅點(diǎn)獎(jiǎng)：品牌與傳達(dá)設(shè)計(jì)”的所有評(píng)委都有豐富的經(jīng)驗(yàn)和專業(yè)知識(shí)。每年，國(guó)際專家都會(huì)對(duì)紅點(diǎn)標(biāo)簽的質(zhì)量做出關(guān)鍵貢獻(xiàn)。紅點(diǎn)評(píng)審團(tuán)以“尋找好的設(shè)計(jì)和創(chuàng)意”為口號(hào)，對(duì)參賽作品的質(zhì)量進(jìn)行評(píng)估，并決定將授予的優(yōu)異獎(jiǎng)。Red Dot JuryAll of the jurors for the Red Dot Award: Brands & Communication Design are rich in experience and expertise. Every year, the international experts make a pivotal contribution to the quality of the Red Dot Label. Informed by the motto “In search of good design and creativity”, the Red Dot Jury assesses the quality of the entries and decides on the distinctions to be awarded.